Apple
from the beginning of his career so far, one of the most attractive
trade story has made the world a company that did nearly two decades ago
are of a bankruptcy, now stands as the most valuable company in the
world, and that alone, news of adventure many years that the company has
spent the.
Apple Valley is now as large corporate and technological standing by
one of the many challenges facing the digital age, the terrorists how to
take advantage of encryption technology in various products.
The fate of billions of dollars of tax payments for what will
eventually remain in Ireland and finally, the role of China in trade and
labor that Apple mentioned the company in the country to be allocated.
"Charlie Rose" on the program "60 Minutes" in an interview with Tim
Cook, Jony Ive, Phil Schiller and other executives of the company have
the same issue; he seeks to answer the question of what, Apple to such
an innovation, and it has been profitable and on the other hand, come
from the company's secrecy. The kind of secrecy that would be perfect in Apple's DNA is established. The laid off, the team talked with you to sit and stitch together a series of mysterious Jonathan Ive our design studio.
owever,
to date, led by Apple's Tim Cook who took four years, but fifteen years
ago, the founder of Apple Steve Jobs was on hand.
Jobs
efforts, computers, tools very heavy, bulky, and professional,
household products, and now has become perhaps the most personal in
their names all the time.
IPhone today, 12 thousand times more powerful than the first Macintosh and Apple's next year will be a billion units sold. But the person who after the founding chair of the meeting, was handpicked by Jobs, a man named Tim Cook.
Cook: I've ever seen anyone like him in the earth. Working with him is an honor -
Charlie Rose: Nobody? Even one?
No.
What was that?
-Av A unique capability for the future and could predict future events. Personal insatiable appetite for excellence in its approach to development and felt.
It seems that evolutionist spirit over the body of Steve Jobs, Apple still in flight. He
no similar institutions that can not be found for him, visionary
foresight that was able before people feel they need to provide their
products to the. Cook the other hand, an engineer with dignity and love his work that brought Alabama head of Cupertino. However, Apple's corporate campus, the company was still in the same way they talk about Jobs, Tim Cook talk about the head.
Cook: Sometimes the standards were so high that simply was not good enough. That matter, to be "excellent" go to be accepted. According to Steve: "crazily awesome!".
Charlie Rose: you believe you are able to do things that other companies are unable to do.
Cook: Yes. We believe and hope this time we have proof.
Steve Jobs the visionary foresight that people feel able to before, it was necessary to provide their products to the
At the beginning of each week, at 9 am on Monday, meeting top executives held at the headquarters of Apple. Charlie
Rose goes to the meeting and said: "I'm 60 minutes, followed by the top
minds in the Apple I, one person told me I could find them in this
room." Tim Cook answered says: "No, you are wrong!"
Top
executives at the meeting is mandatory and if you bring the room
together, it means that one of the most important people are employed at
Apple. These
people, however, do not rent to be present at their meeting but, what
is more eager to say that the more enjoy their company.
Eddy
Cue (Eddy Cue) had a significant personal contribution to the creation
of iTunes, said: "Working in a company that you know Dstrnjtan by a lot
of people used globally, has a unique atmosphere. Is no different than the person, 2 years old or 100 years. They tested the products that we make and this is very exciting for me. "
Charlie Rose: Is the DNA of Steve Jobs is still talked about everything that has ever seen?
Cook: Yes. This, the company Steve is a born and still liking he goes. I think the process is going well and left his DNA at Apple.
If someone mention that the closest character to Steve Jobs at Apple must go to "Jonathan Ive" Let's go. He says many people, the most important person in the iPad. Every product sold by the company or user to design his or her comments are applied. Jony Ive met with his design studio, where full of mystery and journalists can not find its way.
Charlie Rose: The amazing thing to me is that on many tables, cloth drawn. Why
IO: Do this so that you can not see what's on the table, Charlie!
Charlie Rose: Actually, I want to say if I'll be able to see under the fabric, I could say that what is Apple's next?
IO: You could say that our next product is and what we're working on. This is precisely one of the reasons that did not allow people other than the original staff, to enter this field.
Charlie Rose: So you could say that's why you do not find someone here.
IO: Exactly. We do not want anyone in this room visit.
The
team that manages its Ive, designer of 22 has been formed and it is
said that these people have had a very close relationship, as in the
last 15 years, only 2 members of staff, have left it.
On the other hand, can be easily found that the design studio, very calm and quiet, and very similar to the Apple Store. There is random, both at IO design. In this place, Ive and his team have produced initial samples and send them for overseas companies to mass production. Designers
say for iPhone 6 and 6 Plus, more than 10 prototypes to the final
decision was taken as to which models are the ultimate examples.
Jony Ive: Two top choice because we felt we were better.
Charlie Rose: Do you do any such thing, and it produced a prototype, then so be careful you spend it?
IO: What you see and hear, only a very small part of the truth. We put a whole lot of attention, for example when you get the product, how it feels to lose you?
As a result, the only way to understand design have been successful or
not, is that it has produced several prototypes to choose the best among
them.
Ive then takes prototype Apple display. Everything
started from a simple design on paper, then experts, designed a
three-dimensional computer renderings had turned the paper over and then
with a CNC, which is for the production of prototypes, preliminary
design Border Apple is born. When the prototype is produced by CNC machine, hand-polished by a person takes and then be delivered to the IO team. The team, all components are well studied. Ive says that his team, 100 different colors have been tested for Strap limited to only a few colors are available to users.
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